Sounds Australia introduce new Global Music Match initiative

Subscribe to Mixdown Magazine

Sounds Australia introduce new Global Music Match initiative

Founded by Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Assocation alongside 11 other export organisations and international events, Global Music Match aims to make use of social media and peer-to-peer collaboration to help artists flesh out their networks, obtain exposure and audiences with similar artists. 


Global Music Match, which launches today and is set to run for seven weeks until October 12, consists of 96 different artists from 14 countries, most of which come from folk, roots, traditional or global music genres. They’ve been placed into teams of 16, with GMM ensuring that no two acts from the same country are placed together in order to achieve the best possible results. 


Each week using the hashtag #globalmusicmatch, participating acts will ‘introduce’ one artist from their allocated team and engage with them on social media to promote them to their pre-existing fanbase, with each artist invovled then reciprocating the favour for all other artists.  All teams have also being allocated an internationally renowned coach to lead and direct them through the project, with Chloe Goodyear (Woodford Folk Festival) and Justin Rudge (Port Fairy Folk Festival) being the Australian leaders for this year. 


In a statement today, Glenn Dickie, Export Music Producer from Sounds Australia,  said that “It’s been incredibly rewarding having such a simple idea of connecting artists from Australia and Scotland grow into something global with nearly 100 acts from around the world involved.


“During these last few months, we have purposefully created initiatives that will develop and thrive beyond these times. Global Music Match perfectly encapsulates our mission to connect Australian industry and talent to the world, whether it’s in-person at a showcase event or online.”


Check out all the artists involved, including the 12 Aussie acts, below. 



Head to the Global Music Match website to find out more.