After experiencing overwhelmingly positive reactions to the initiative when it kicked off back in March, Bandcamp has today announced that its Bandcamp Friday initiative will run until the end of the year, with artists on the platform earning 100% of their sales on every first Friday of the new month.
The platform has also announced that since the launch of the initiative, fans have spent over US $20m (AUD $28m) on Bandcamp Fridays, putting money directly into the pockets of the artists themselves. Bandcamp also claim that they've also seen a huge spike in sales activity during the pandemic, reporting earnings of US $75m (or AUD $105m) from punters looking to support independent artists while the industry is at a standstill.
In a statement shared today, Bandcamp celebrated the music community for rallying around artists in this time, saying that "It’s a good reminder that Bandcamp Fridays are really an extension of what Bandcamp is about every day. Thank you to all the artists and labels who shared their music with us, and the fans who spent their hard-earned coins to support the artists they love."
On the last four Bandcamp Fridays, fans put more than $20 million directly into the pockets of artists and labels. We’re going to keep doing them for the rest of 2020, more details here: https://t.co/UJU3FMLNTc pic.twitter.com/fizXtRfZH7
— bandcamp (@Bandcamp) July 23, 2020
For a full list of all the remaining Bandcamp Friday dates for 2020, check out Is It Bandcamp Friday?.