Pioneer DJ parent buys Serato Audio

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Pioneer DJ parent buys Serato Audio

Pioneer DJ
Words by By Christie Eliezer

Two prominent DJ tech brands in the Australian market have struck an alliance.

Pioneer DJ’s Japan-based parent AlphaTheta Corporation has acquired Serato Audio Research which has its headquarters in Auckland, New Zealand and is known for its Serato DJ software.

The two companies have been working together since 2012, when AlphaTheta developed hardware that was compatible with Serato’s DJ software starting with the DDJ-SX controller. Aside from following Pioneer DJ controllers, it was also compatible with Pioneer DJ software Rekordbox.

Read all the latest product & music industry news here.

Both Pioneer and Serato will continue to operate as standalone brands, they said in a statement, and continue their partnerships with key players in the DJ hardware and software sector. AlphaTheta President and CEO Yoshinori Kataoka said:

“Through extensive discussions within our company and with Serato’s management team, we have been exploring new ways to contribute to the industry. Bringing Serato into the AlphaTheta Group will lead to new synergies and significant technological innovations, adding continued value to the community.”

In 2023, Serato released its new DAW, Serato Studio 2.0 which came with Serato Stems for infinite sampling and sound creation and the Serato Visualizer audiovisual tool to get users’ music to social media.

Also arriving this year was the new 4-channel mixer, the DJM-A9, and a new all-in-one DJ system, the OPUS-QUAD.

Read more about Serato here.