Gibson wins trademark ruling on Flying V, SG, Explorer and more
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24.03.2025

Gibson wins trademark ruling on Flying V, SG, Explorer and more

Gibson Flying V
Words by Mixdown staff

Having set the standard for guitar shape and design, Gibson is fighting to protect their iconic body shapes.

Over the weekend, a Federal court decided by jury, once again, to uphold Gibson–the iconic global instrument brand’s long-established and well-recognised trademarks of its innovative and iconic Flying V, Explorer, and SG guitar shapes, finding that these trademarks are valid, and not generic, and the defendants were guilty of both infringement and counterfeiting.

Read all the latest product & music industry news here.

Gibson has secured another major legal victory in its ongoing commitment to protecting its iconic designs. In the retrial of Gibson v. Armadillo Enterprises (Dean Guitars), a Texas federal jury has once again upheld Gibson’s exclusive rights to its legendary guitar shapes and trademarks, in recognition of the harm caused by Dean’s infringement.

The jury’s decision reinforces the validity and strength of Gibson’s intellectual property rights, confirming that its guitar shapes, including the Flying V, Explorer, and SG, remain protected trademarks. Gibson is turning its focus to the future, continuing to invest in innovation, craftsmanship, and the next generation of groundbreaking guitars.

Gibson’s Les Paul has defined a generation of rock and jazz player—from the Standard to the Custom to “The Log”, their iconic designs have inspired countless generations of guitar players. For local Gibson enquiries, keep reading at Australis Music.