Fender announce the 2023 class of their artist development program ‘Fender Next’

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Fender announce the 2023 class of their artist development program ‘Fender Next’

Fender Next 2023
Words by Mixdown Staff

Two Australian artists have been announced as members of the Fender Next class of 2023 - Ruel and Grentperez.

Fender Musical Instruments Corporation (FMIC) yesterday announced the fifth annual class of artists joining Fender Next, an artist development program designed to elevate rising musicians that are pushing guitar forward in music and culture. The new artist landscape has been indelibly altered since 2020. The Fender Next program extends beyond removing barriers to industry-leading gear and marketing tools, but also guides new members through the changing landscape of today’s music industry. Over the last four years, Fender Next has recognised and empowered talented artists who have launched into critical acclaim and commercial success including Sam Fender, Omar Apollo, Wet Leg, Blu DeTiger, Phoebe Bridgers, Ed Maverick, MAY-A, Japanese Breakfast, Anly, Madison Cunningham, the Black Pumas and more. This year, Fender Next has expanded its depths of diverse genres that reflect the landscape of players globally. 

Read all the latest product & music industry news here.

“As we celebrate the fifth year of our Fender Next program, we’re watching many of our alumni achieve monumental career success. The ways in which artists find their rise are evolving and Fender is committed to evolving with them as a brand,” said Matt Watts, Senior Vice President of Marketing at Fender.

“We celebrate the new class of 2023 Fender Next artists, who represent a diverse range of genres, cultures and styles with confidence that they will go on to lead, inspire and define the industry. Fender is honoured to be a part of their journey.”

This year’s Fender Next class includes 25 rising artists from North America, Australia, Europe, Asia and  Latin America that span genres, generations, genders and backgrounds, each elevating guitar in their respective communities. After an open call and record number of 800+ submissions from aspiring musicians and A&Rs across the country, the 2023 roster was hand-selected by Fender’s best-in-class artist relations team as representative of the future of guitar and the wider industry. As part of the process, Fender partnered with key industry leaders at record labels, management companies, streaming services, talent agencies and other music entities. Discover the Fender NextTM Class of 2023 along with a curated Spotify playlist of each artist’s top singles. 

The Fender NextTM Class of 2023 Includes:

  • Dayglow (U.S.) 
  • Cafuné (U.S.)
  • Jean Dawson (U.S.)
  • Bartees Strange  (U.S.)
  • Adi Oasis (U.S.)
  • Momma  (U.S.)
  • Wallice  (U.S.)
  • Yahritza y Su Esencia  (U.S.)
  • DannyLux  (U.S.)
  • Devon Gilfillian  (U.S.)
  • 49 Winchester  (U.S.)
  • Cecilia Castleman  (U.S.)
  • Luna Li (C.A.)
  • Bratty (M.X.)
  • Samm Henshaw (U.K.)
  • The Mysterines (U.K.)
  • Ruti (U.K.)
  • Deyaz (U.K.)
  • Tommy Lefroy (U.K.)
  • Grentperez (A.U.)
  • Ruel (A.U.)
  • BREIMEN (J.P.)
  • Chili Beans. (J.P.)
  • Sunset Rollercoaster (T.W.)
  • Wen Zhaojie (C.N.)

The two Australian artists featured in this talented cast of shredders – pop firecracker Ruel and indie crooner Grentperez – have expressed their utmost excitement amidst the announcement.

“It’s an absolute thrill to be part of this next class of creatives, to be able to share my music more intently with the guitar community. Whilst my skills aren’t entirely the most refined, I definitely add my personality into each progression and melody I play,” said GrentPerez.

“I’ve been playing Fender guitars since I first started playing, so when the opportunity arose to work with them it felt so surreal. I’ve always loved playing my Fenders live, been using my ‘Meteora’ recently and I’m having a lot of fun with it. I’m about to embark on my debut album tour all around the world and I couldn’t have asked for a better ally in my corner to help with all my guitar needs,” said Ruel.

For more information, head to Fender.