It's their second annual Pride Month campaign hosted on Apple Music, spotlighting queer artists Boston Chery, Mike Taylor and Melbourne's YO! MAFIA through exclusive mixes and playlists.
Serato has announced Paradise 2026, the second instalment of its artist-led Pride Month campaign, hosted on Apple Music. The campaign centres on the queer roots of dance music and the artists carrying that legacy forward today.
Three artists are featured: Boston-born DJ, producer and label owner Boston Chery, Philadelphia DJ, songwriter and vocalist Mike Taylor, and Melbourne DJ YO! MAFIA. Each has been given an exclusive Apple Music curated playlist and DJ mix that reflects their musical lineage, influences and perspective on identity, community and the dancefloor.
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Boston Chery blends the energy of Brooklyn’s nightlife with House, Rabòday and Ballroom culture, and has built a reputation as both a powerhouse DJ and a prominent LGBTQ+ advocate. Mike Taylor takes a different approach to the DJ set — stepping out from behind the decks to deliver live vocals alongside his mixes, working across classic house and high-energy pop for everyone from Rihanna to Sting. YO! MAFIA, a long-standing Serato artist and respected figure in the Australian DJ scene, is known for her technically sharp, genre-bending open-format sets and signature video-mixing style.
The campaign name is a deliberate reference to Paradise Garage, the legendary New York club that ran from 1977 to 1987. Presided over by DJ Larry Levan, the Garage became the birthplace of house music and a sanctuary for Black, brown and queer communities. It’s fitting for a campaign that’s as much about history as it is about the present.
Last year’s inaugural Paradise campaign featured TRYFE, KITTENS and Zach Witness. Paradise 2026 builds on that foundation with the same core message – that joy, community and living without apology are worth celebrating loudly.
The mixes and playlists are live now on Apple Music, and in-depth interviews with all three artists are available on The Drop.
