The legendary Fender colour arrives on beginner-friendly three-string models just in time for the holiday season.
Loog Guitars and Fender have expanded their collaboration with a new Sonic Blue finish for the Fender x Loog Stratocaster and Telecaster kids’ models. The release brings one of Fender’s most recognisable colours to the kid-sized, three-string guitars that have been helping young players get started since the partnership launched in 2023.
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First appearing on Fender guitars in the early 1960s during California’s surf era, Sonic Blue has become a favourite among players and collectors over the decades. Artists like Jeff Beck and John Mayer have famously played guitars in this vintage-inspired hue, and now it’s available for the next generation of musicians.
The Fender x Loog collection takes the classic Stratocaster and Telecaster designs and scales them down for younger learners. Each guitar features one pickup, one knob, and Fender’s signature headstock design, all built around Loog’s award-winning three-string format that makes learning more approachable for kids.
Beyond the hardware, each instrument includes Loog’s learning tools: chord flashcards and free access to the Loog Guitar app, which offers video lessons and game-like exercises designed to keep young players engaged.
“The response to the Fender x Loog collection has been incredible, and we’re now thrilled to bring these mini Strat and Tele models to life in Sonic Blue for the first time,” said Rafael Atijas, founder and CEO of Loog Guitars. “We love honouring the classic colours that Fender has made instantly recognisable to guitar fans, and are thrilled to bring them to the future generation of rockstars.”
Both the Sonic Blue Stratocaster and Telecaster are available now at Loog, and select retailers as part of Loog’s Black Friday promotion.
