A dynamic Artist-First Agency joins forces with Mushroom Group.
Mushroom Group, the renowned music and entertainment collective from Australia and New Zealand, has unveiled an exciting new chapter in its talent booking division with the introduction of MBA. This latest venture marks a significant partnership with Guven Yilmaz, formerly of Vita Music Group, and promises to revolutionise the live music industry with its fresh approach to bookings, touring, strategy, and partnerships.
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At the helm of MBA is the visionary Guven Yilmaz, leading an exceptional team consisting of Matt Thomson, Shelley Liu, and Sam Rogers. Together, they will represent an impressive lineup of artists from the Vita roster, as well as a stellar selection of established and emerging talent that includes Peking Duk, Bliss n Eso, Conrad Sewell, Skin on Skin, Winston Surfshirt, BIG WETT, Kaylee Bell, Milan Ring, Tasman Keith, and many others.
For Yilmaz, the decision to partner with Mushroom was an obvious choice. He highlighted Mushroom’s reputation as a leader in the Australian music scene, with a strong emphasis on independent and entrepreneurial values. Yilmaz expressed his admiration for Matt Gudinski, the Chief Executive of Mushroom Group, for fostering a culture that empowers those within the organization. This collaboration was a natural progression, combining Mushroom’s established success in touring with MBA’s fresh and dynamic offering.
Matt Gudinski himself was thrilled about expanding Mushroom’s booking capacity through MBA. He praised Yilmaz’s track record and the expertise of his team, emphasizing their commitment to providing exceptional opportunities for the talent they represent. The combination of MBA’s comprehensive approach to touring and performance strategy, along with Mushroom Group’s production specialists and the creative hub of MCH, sets the agency apart.
With offices in Melbourne and Sydney, MBA is well-positioned to deliver personalised attention to its clients, ensuring that their touring strategies reach new heights. The Sydney office, led by former Niche agent Matt Thomson, brings an exceptional roster of talent, further enhancing MBA’s reach and influence within the industry.
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