Fender x Hello Kitty 50th Anniversary Collection
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13.11.2024

Fender x Hello Kitty 50th Anniversary Collection

Hello Kitty is known for empowering self-expression and embracing individuality, and this collaboration transcends generations with her cute and colorful aesthetic merged with Fender's sonic innovation and brand legacy
Words by Mixdown staff

Two iconic brands, Fender and Hello Kitty®, unveil a limited-edition global collection to celebrate Hello Kitty's 50th Anniversary!

Hello Kitty is known for empowering self-expression and embracing individuality, and this collaboration transcends generations with her cute and colorful aesthetic merged with Fender’s sonic innovation and brand legacy. This global collection delivers unparalleled performance and stylish flair, combining accessible price points, stunning designs, and the quality musicians expect from Fender. The collection speaks to both long-time Hello Kitty fans and new players, supporting all forms of creative self-expression.

Read all the latest product & music industry news here.

“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC. “It’s about more than just a guitar this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”

The collection includes:

– Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or white available in pink or white featuring Hello Kitty® graphics on the pick guard, headstock, and body.
– Made in Japan Fender® Limited Edition Hello Kitty® Stratocaster®: Exclusive to Fender’s Japan Flagship Store in Tokyo, this guitar features a luxurious Pearl White body, along with a Hello Kitty® ribbon inlay on the 12th fret of the fingerboard, and custom Hybrid II pickups, plus a Hello Kitty-engraved neckplate and hardshell case.
– Hello Kitty® Fuzz: A pink-clad pedal with white Fender witch hat knobs, Japanese translated labels and, of course, Hello Kitty herself making an appearance on the front panel, kicks your guitar into wooly, splattering gain tones with unmistakable character.
– Japan-Exclusive Hello Kitty Items: Unique accessories, apparel, and collectibles at Fender’s Japan Flagship Store to honor Hello Kitty’s 50th Anniversary.

For a full list of all the Fender® x Hello Kitty 50th Anniversary Collection see here.