BIGSOUND announces six Australian artists awarded Levi’s Music Prize
28.07.2021

BIGSOUND announces six Australian artists awarded Levi’s Music Prize

Words by Sam McNiece

Each taking in $15k each and a support package.

After the unfortunate news of BIGSOUND being cancelled this year, the Levis Music Prize persisted, today announcing the six Aussie artists who will receive their financial support. The award is one of Australia’s biggest music prizes awarded to emerging musicians.

What you need to know:

  • BIGSOUND have released the six winners of Levi’s Music Prize with a total cash prize of $90,000.
  • The winners are ASHWARYA, Beddy Rays, BIRDZ, Jerome Farah, JK-47 and Sycco.
  • Each winner will recieve $15,000 cash, a support package from The Indigo Project and Bolster and new clothes from Levis.

Catch up on all the latest industry news stories here.

The Levis Music Prize, started in 2017 whose past alumni include Amyl and the Sniffers, Gordon Koang and Ecca Vandal, has gone ahead despite BIGSOUND festival and conference being cancelled due to COVID-19.miix

This years winners are ASHWARYA, Beddy Rays, BIRDZ, Jerome Farah, JK-47 and Sycco, who are all Australian based artists and musicians.

The prize awards each artist with $15,000 cash, a mental health workshop by The Indigo Project, a digital marketing workshop with Bolster and a set of Levis clothing.

On winning the award, Victorian based artist ASHWARYA said “I couldn’t have asked for better timing for this support in my music journey! I’m really appreciative of this especially considering how tricky it’s been as an emerging artist this past year to earn a major source of income so this will have an immense contribution towards my music career.”

The artists were selected for the prize from last years BIGSOUND50, which featured artists noted to be the future of Australian music.

On awarding the prize, Levi’s head of marketing, Trent Bos says “we believe music is a force for good. But belief without real backing isn’t enough to help aspiring musicians fulfil their ambitions, and our only hope is that this contribution can help these incredible artists do just that.”

Have a listen to one of the winners Sycco, and their newest release below.

Read more about the Levi’s Music Prize on the BIGSOUND website.