This means that the two major events will become the first Australian festivals to join Live Nation’s roster, which currently holds over 80 festivals from around the world, including Lollapalooza, Reading, Leeds and many more.
“We started Secret Sounds with the sole mission of introducing Australians to the best artists, events and music possible, and Live Nation is the perfect partner to help us take this goal to the next level,” said the company’s CEO’s Jessica Ducrou and Paul Piticco. “With their support we can continue to curate the lineups that fans love, while also experimenting with new exciting ways for fans to experience live music.”
“Splendour in the Grass and Falls are the two most iconic festivals in Australia,” said Michael Rapino, the President and CEO of Live Nation Entertainment. “Jess and Paul have created events that attract the biggest artists in the world but still feel uniquely Australian. We look forward to partnering with them to find new ways to grow our live event footprint across Australia.”
Live Nation will also acquire Secret Sounds touring, PR, artist management and domestic agency businesses, but will not include Dew Process/Create Control or The Triffid.
