Teaming up with UNIFIED, the creative minds behind The Hills Are Alive and NYE On The Hill have announced the launch of their new label, THAA Records.
Supported by years of experience including fourteen years of sold out consecutive festivals, The Hills Are Alive Group are more than prepared to meet their goal of becoming one of Australia’s most respected record labels.
“When we started The Hills Are Alive festival ten years ago, it was all about building a platform for artists we loved to get exposure by playing to a super receptive audience,” said Aidan McLaren, The Hills Are Alive’s Co-Founder and Co-Director. “Over the years, so many of the acts we’ve put on the festivals have gone on to have amazing careers and release incredible songs and albums, and we’re really proud that we were involved so early in sharing their music with music lovers.
“To now be launching THAA records as a joint venture with some of our closest friends at Unified Music Group is a dream come true and in a lot of ways an extension of what we’ve been doing with the festivals for years. Sharing great music, regardless of genre, and working with good people who we really respect.”
The label aims to support and promote emerging Australian musicians, a vision THAA Records is already bringing to life with its first two signings: electronic producer and multi-instrumentalist LANKS and singer-songwriter BATTS. The two artists already have new material in the works with BATTS’ debut EP to be released Wednesday November 29 and LANKS’ debut record planned for a 2018 release.
“In our opinion LANKS and BATTS are two of the most exciting up-and-coming acts in Australian music,” said McLaren. “Their music is amazing, their live shows are captivating, and they’re really good people. We couldn’t be happier than to have them as the first two signings to THAA Records.”
You can celebrate the launch of the label by signing up to the THAA Records mailing list with the added bonus of going in the running to win a free double pass to the 2018 Hills Are Alive Festival if you sign up before the end of the month. Keep an eye on the Mixdown website for details of the festival lineup set to drop early December.
In the meantime, be sure to stop by the THAA Records launch party at Melbourne’s Gasometer on Wednesday December 6 to see LANKS, BATTS and more celebrate the introduction of the new label.
For more information, visit the THAA Records website.
(Photos: BATTS by Michelle Grace Hunder, LANKS by Brook James)