The first deal in a forward-looking partnership!
TikTok and APRA AMCOS have today announced the signing of a multi-year music licensing deal which delivers a new revenue stream for creators of music from Australia and New Zealand.
What you need to know:
- TikTok and APRA AMCOS strike multi-year music licensing deal, bringing new revenue streams for music publishers and songwriters.
- The new deal will also account for TikTok’s past use of musical works, including the service Musical.ly.
- The platform fuels new song discovery but it also gives classic songs.
Read all the latest news here.
The first agreement between TikTok and APRA AMCOS sets up a partnership with room to develop and allows for the collection of digital mechanical and performance royalties for APRA AMCOS’ 111 thousand songwriters, composers and music publishers.
The new deal will also account for TikTok’s past use of musical works, including the service Musical.ly.
APRA AMCOS Chief Executive Dean Ormston said “music is often integral to the success of innovative digital services, and there’s been no better example than the phenomenal rise of TikTok”.
“[Our] agreement with TikTok legitimises the use of music on the platform in Australia and New Zealand, and recognises the important contribution that the songwriters, composers and publishers of that music make to TikTok’s success,” he said.
The platform fuels new song discovery but it also gives classic songs new life such as Fleetwood Mac’s ‘Dreams’, or Rod Stewart’s ‘Do Ya Think I’m Sexy?’.
Head of Music Publishing Licensing and Partnerships at TikTok Jordan Lowy said he is “delighted that TikTok has inked this landmark deal with the distinctive community of publishers and songwriters in Australia and New Zealand, who bring such creativity and joy to our platform through their music”.
“TikTok is committed to paying creators and artists when their music is used, and we look forward to discovering many more local talents and sounds,” he said.
For more, head to APRA AMCOS’ website.