The project is set to completely change the way that artists record and distribute their material. Speaking about the rollout of Artist Dashboard, OpenLIVE Audio and Technology Director Simon Tait said “This is completely new infrastructure for the Music Industry, and for the time being we’re letting bands and Artists sign up and use it for free. Capturing your recording is literally as simple as booking a plane ticket. We’ve engineered an automatic scheduling, recording, mixing, mastering and optimisation routine that produces very high quality recordings that some Artists have already turned into full albums. Check out Papa G & The Starcats on www.openlive.co.”
“Importantly, Artists retain all copyright in their recordings. It’s a dead-simple way to monetise live recordings, but the Artist (or rights-owner) will always have the final say as to whether the recording is released or not, be that a single track or an entire tour’s worth. If they don’t like how they played, or the recording doesn’t fit with their album release schedule then they can archive the gig, release it down the track, or simply hang onto it as a reference for how they played on the night.”
OpenLIVE’s Hi-Res audio download store launched in August, though the key focus for the business has been live music. This space that OpenLIVE is set to make a significant mark in, adding overall value to the Music Industry and all involved. Today Artists are able to sign up, create their own profile, schedule a recording and benefit from this amazing technology!
We caught up with Simon Tait in this month’s issue of Mixdown to discuss OpenLIVE, and the benefits it’s able to offer musicians here in Australia. To find out more about OpenLIVE head to www.openlive.co.