Gibson names former Levi’s president James Curleigh as new CEO

Subscribe to Mixdown Magazine

Gibson names former Levi’s president James Curleigh as new CEO

Former Levi’s president James Curleigh has taken over the reins at the esteemed guitar company, stepping into the place of former Gibson CEO Henry Juszkiewicz. The personnel change arrives as part of the guitar giant’s restructuring plan set into place when Gibson filed for Chapter 11 bankruptcy protection in May 2018.


“As a musician, I have always treasured my Gibson guitars and I have the utmost respect for the iconic Gibson brand and those who choose to play Gibson guitars,” said Curleigh.


“Gibson has been a pioneer of craftsmanship and innovation in musical instruments and has been synonymous with shaping the sounds of generations and genres for more than 100 years. I am very honoured to play a leading role with this iconic brand.”


Curleigh’s arrival signals a fresh start for Gibson, and a chance to change public opinion that has been largely negative as of late.


“This is the beginning of a new era for Gibson that will build on its proven heritage and iconic status,” said Curleigh. “We are focusing on the future and off to a fresh start, with a strong financial foundation, a committed and experienced new leadership team and new ownership that is equally passionate about the brand.


“As the industry leader, we have an opportunity and an obligation to set the best conditions for success for our brands, our fans, our partners and our own extended team. I look forward to leading Gibson confidently into the future.”


Other personnel changes include the appointments of Cesar Gueikian as CMO (Chief Merchant Officer), Kim Mattoon as CFO (Chief Financial Officer), and Christian Schmitz as CPO (Chief Production Officer). All changes are effective from Thursday November 1.


Get acquainted with Gibson’s 2019 line to welcome in the new era.