The Hollywood actor and musician praised the Gold Coast made guitar in a viral Instagram clip that's put Australian craftsmanship in the global spotlight.
Gold Coast guitar maker Pratley Guitars is riding a wave of international attention after Jack Black posted a video playing one of their custom-built instruments—and personally thanking them for it.
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The clip, which racked up over 1.5 million Instagram views within 24 hours and is still climbing, shows the beloved Hollywood musician and actor enthusiastically strumming a Pratley guitar while praising its craftsmanship and tone. The spontaneous moment has resonated with fans worldwide, shining a spotlight on Australian-made instruments.
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“It’s an incredible feeling to see Jack Black not only playing one of our guitars but taking the time to thank us for it,” said Martin Pratley, founder of Pratley Guitars. “We pour our heart into every instrument we make, and moments like this remind us just how far the sound of Australian craftsmanship can reach.”
Handcrafted on the Gold Coast, Pratley Guitars has built a reputation for exceptional tone, sustainability, and design. The company uses locally sourced timbers and proprietary techniques to create instruments that have found their way into the hands of artists around the world.
This viral moment adds to Pratley’s growing international profile, with musicians across genres embracing the brand’s distinctive Australian sound and style. Black’s endorsement, delivered with his characteristic enthusiasm, has introduced the Gold Coast builder to millions of potential new fans overnight.
For a small Australian operation competing in a market dominated by century-old American and European brands, that kind of organic exposure is gold. The video proves what Pratley has known all along: great tone speaks for itself, no matter where it’s built. How’s that for wholesome, local news.
Check out Pratley Guitars here.
