Over the past 130 years, the groundbreaking instruments from Gibson have been the catalyst for some of the loudest and most powerful moments in rock.
The iconic instrument brand is beyond proud to partner with the historic forthcoming Back to the Beginning show, the long-awaited, one-night-only all-star concert on Saturday July 5, at Villa Park in Birmingham, marking the first performance in over 20 years of the original Black Sabbath lineup: Ozzy Osbourne, Tony Iommi, Geezer Butler and Bill Ward.
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Gibson will donate two Gibson SG Standard guitars— the world-famous guitar model beloved by Tony Iommi— which will be signed by the artists backstage at ‘Back to the Beginning.’ Music fans worldwide will have the chance to bid on these one-of-a-kind signed guitars during the high-profile charity auction live at www.ozzyauction.co.uk, which will run only until 10pm on Sunday, July 6. All proceeds from the auction will be shared equally between three causes close to the Osbourne family’s heart: Cure Parkinson’s, Birmingham Children’s Hospital and Acorns Children’s Hospice.
“It’s an honour to pay tribute to Tony Iommi and Black Sabbath, and it’s back to the beginning for me as well,” says Cesar Gueikian, President and CEO of Gibson. “I started playing guitar because of Black Sabbath and Tony’s riffs. Tony is ‘THE RIFFLORD’ and the bands paying tribute to Black Sabbath on this epic day owe a great deal to them for paving the way for heavy metal. I am deeply honoured to call Tony my friend, my adopted godfather, and to have had the chance to collaborate with him at Gibson and on the single “Deconstruction”, co-written with Serj Tankian. I wouldn’t be at Gibson without that moment when I was 10 years old, when after discovering Black Sabbath, my life in music unfolded from that point onward. All of us at Gibson are proud to be playing a part in this epic last show and going back to where everything began for Black Sabbath!”
Alongside the Gibson SG Standard guitars, Gibson will also be present backstage with a selection of guitars, as well as an interactive experiences and a photo booth with Indian Motorcycles as part of the unforgettable backstage environment available for the performers, VIP guests, and industry legends.
If you’re in search of an iconic, no-nonsense rock machine with a heritage that spans decades, the Gibson SG Standard stands ready to deliver.
