Fender set to open its first-ever flagship store in Tokyo

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Fender set to open its first-ever flagship store in Tokyo

words by mixdown staff

The opening of Fender Flagship Tokyo will mark the brand’s first-ever flagship retail space in the company’s 77-year history.

What you need to know:

  • Fender Musical Instruments Corporation (FMIC) and Fender Music Corporation Japan (FMCJ) have just announced ‘Fender Flagship Tokyo,’ the brand’s first-ever flagship retail space in the company’s 77-year history.
  • Opening in Summer 2023, the flagship store is designed to give experienced and aspiring players a completely new progressive and contemporary shopping experience.
  • Located in the heart of the Harajuku/Omotesando district, a luxury high-end fashion and travel destination, ‘Fender Flagship Tokyo’ will occupy a massive retail space spanning over 4-floors in “The Ice Cubes,” one of the most prominent commercial retail buildings in Harajuku.

“Our founder, Leo Fender, believed that ‘artists are angels’ and his vision was to ‘give artists wings to fly’,” said Andy Mooney, FMIC CEO.

Read all the latest product news here.

“FMIC is dedicated to fostering a love for music through innovative products and initiatives. The Fender Play Foundation ® provides guitars and educational resources to schools, inspiring the next generation of musicians, and the Fender Play ® app makes learning the guitar accessible and enjoyable for everyone, regardless of gender, genre or location. We are committed to investing in resources designed to bring the joy of music to players of all levels. Fender Flagship Tokyo combines a state-of-the-art music experience with the latest in innovative merchandising marking a crucial step in our initiative to become a larger and more valuable part of the player experience, synergistic with our nationwide dealers.”

“Our relationship with Japan runs more than 40 years strong and we are very excited for this next chapter as we continue to support players at every stage of their musical journey,” said Edward “Bud” Cole, FMIC President, Asia Pacific Region.

“Japan is the perfect location to showcase Fender’s rich history and tradition, especially in an area like Harajuku/Omotesando that embodies all aspects of trendsetting fashion and lifestyle. As a leader in today’s music market, we are proud to offer tailored products, services, and marketing to meet the needs of modern players and elevate the Fender ® brand globally.”


Fender Flagship Tokyo will offer the full catalog of Fender® and Squier ® products including electric guitars and basses, acoustic guitars, amplifiers, and pedals. Visitors will also be able to acquire the latest in Fender’s Artist Signature series, shop new lifestyle accessories, have direct access to place Fender Custom Shop TM orders and more.

This store is set to provide more than just a place to purchase gear. It will offer a variety of services catering to every player’s needs, from professionals and collectors, to beginners as well as non-players, the trend conscious youth generation, families with children and those seeking luxurious high-end shopping.

Fender Flagship Tokyo will invite all to experience a completely new musical adventure.

For technical specs and additional information on new Fender products, visit Fender.