Fender files trademark applications for NFTs and virtual goods
16.05.2022

Fender files trademark applications for NFTs and virtual goods

fender nft
(Image: Krzysztof Hepner)
Words by Eli Duxson

What could Fender be planning? Is this a defensive move or a future avenue?

Fender has tendered a series of applications to enable the guitar giant to use their headstock shape in potential NFT products and virtual goods.

What you need to know:

  • Fender has tendered a series of applications to enable use of their headstock shape in potential NFT products.
  • The trademark aims to use the headstock shape in NFTs, crypto-collectables, and virtual goods such as digital artwork, photographs, videos, and audio recordings.
  • It looks likely that the move is a defensive one that will pay dividends down the road.

Keep up to date with the latest industry news here.

Trademark attorney Mike Kondoudis posted the submission to the United States Patents and Trademarks Office (USPTO) on Twitter with the trademark aiming to use the headstock shape in NFTs, crypto-collectables, and virtual goods such as digital artwork, photographs, videos, and audio recordings.

It wouldn’t be the first move like this from a guitar manufacturer with Gibson selling NFTs of some of their popular electric guitars, but it’s unclear at this stage the reasoning behind the application.

It looks likely that the move is a defensive one that will pay dividends down the road to avoid digital violations along the way, ensuring they’re remaining with the times while keeping their business options broad.

It’s any wonder who want rather buy a virtual Strat compared to a real one, though.

The application was filed on April 28, watch this space for updates.

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