Built for modern musicians who demand both precision and performance, the Ultra II delivers an unparalleled playing experience, showcasing cutting-edge technology and a refined design that sets a new standard in the music world.
Fender Musical Instruments Corporation (FMIC) today continues its industry-defining innovation, launching the next iteration of the coveted American Ultra series—Fender’s most advanced series of electric guitars – by taking that hyper-modern recipe and turning it up to 11 for American Ultra II.
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At a time when projections indicate the electric guitar market is set to grow by USD 1.45 billion from 2024-2028, driven by increasing demand for music-related leisure activities¹, the introduction of the American Ultra II series exemplifies a steadfast commitment to innovation, with every detail reflecting a relentless pursuit of perfection. At Fender, innovation is an ongoing, dynamic process fuelled by a deep passion for enhancing the playing experience. Long before the American Ultra series hit the market, discussions were already underway about future possibilities, sparked by spontaneous experiments and real-world feedback from the innovators who play these guitars.
The American Ultra II series is built in Fender’s iconic California factory where guitars are meticulously crafted using a blend of time-honoured techniques and state-of-the-art CNC technology, ensuring every instrument embodies the perfect balance of tradition and modernity. Massive green punch presses and decades-old tools, some dating back to the 1950s, sit alongside advanced machinery that allows for precise shaping and flawless consistency.
“With the work and heart that went into creating the American Ultra II series, there’s a lot of soul in these guitars,” said Justin Norvell, EVP of Product at FMIC. “We refer to it as the “sports car” of the Fender lineup, it’s designed to push boundaries and redefine what a Fender guitar can be, catering to both traditionalists and those exploring new, faster, and more intricate playing styles. This is a guitar that doesn’t fight you; instead, it gets out of the way, allowing you to focus purely on your performance, whether you’re playing soulful solos, fast riffs, or complex chord progressions.”
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