A first for the global audio company.
If you wondered what was next for the all conquering audio brand Dolby, it’s live performance. A theatre at the Park MGM resort has been dubbed Dolby Live, which is a live performance venue with a fully integrated Dolby Atmos sound system that you can experience live music through.
What you need to know:
- Dolby have collaborated with MGM Resorts International to unveil a live performance venue offering a fully integrated Dolby Atmos sound system.
- The sound system is specifically tuned for the 5,200 capacity venue is the first of its kind to specialise in live music.
- Performances at the new venue have been announced including Lady Gaga, Bruno Mars, Aerosmith and Cher.
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Dolby, who have been synonymous with film sound for many years have made their transition into live music through the launch of Dolby Atmos, an immersive audio framework that allows for specific placement of sound signals within a 3D space. They have added a first of its kind system to the Las Vegas Park MGM resort to allow patrons to listen to live music from a new angle.
“Dolby Live is a new immersive live music experience where the audience will feel like they are literally on stage with their favorite artist,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Dolby Atmos is at the center of this new experience, which is transforming how music is created and enjoyed. There is no better way to enjoy live entertainment than in Dolby.”
With this new technology, the Las Vegas Park MGM has booked artists Lady Gaga, Bruno Mars, Aerosmith and Cher to play at the new venue starting October 17, 2021.
“Joining our slate of premier offerings for immersive entertainment, such as the Dolby Theater in Hollywood and the hundreds of Dolby Cinemas around the world, Dolby Live is the ultimate experience for enjoying live music in Dolby Atmos,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “As we continue to grow our presence in music, Dolby Live will offer consumers more ways to enjoy a Dolby Atmos experience while deepening and expanding our engagements with the artist community.”
For more information on the new Dolby Live venue, check out this overview.