Audio-Technica have unveiled the new SB-727 Sound Burger is now part of its core turntable range, four decades after its original debut.
In January 2023 Audio-Technica announced the return of the Sound Burger based on the overwhelming response to the 60th Anniversary limited-edition release – fast forward to May 31 and Audio-Technica have unveiled the new SB-727 Sound Burger is now part of its core turntable range, four decades after its original debut.
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The portable record player comes in three colours — white, black, and yellow, and is available now. Inspired by the response and acknowledging the loud chorus of fans who were not able to purchase the limited-edition model (but were still hungry for Sound Burgers), the company has announced that the Sound Burger has returned.
“The response to the 60th -anniversary limited-edition model of the Sound Burger portable turntable was nothing less than extraordinary,” said Wesley von Grabill, Brand Manager Audio-Technica Australia.
“We heard loud and clear the frustration of those who hoped to buy one of these turntables but were unable to do so. While the new model does not feature the 60th anniversary numbered badge, colour and packaging of the limited-edition version, the AT-SB727 is more widely accessible and now available in three new colour variants (white, black, and yellow). We hope Sound Burger fans will be just as excited about this new model and that it will inspire the next generation of analogue enthusiasts.”
Love at first listen, the Sound Burger is an affordable entry-level machine in terms of both features and price. For those who are new to vinyl records, it is a doorway to a deeper knowledge of analogue music. Thanks to its Bluetooth connection and compact, lightweight design, the Sound Burger is the perfect partner for parties, picnics, or condensed living spaces. It easily connects to Bluetooth headphones or speakers for up to 12 hours of wireless record listening.
The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation. Accessories include a 45 RPM adapter, RCA audio cable (3.5 mm male to dual RCA male), and USB cable for charging (USB Type-A / USB Type-C™). The stylus on the Sound Burger can be replaced with the ATN3600L (sold separately).
For more information, head to Audio-Technica Australia.
