AIAIAI has announced a limited-edition collaboration with London skate and surf label Always Do What You Should Do, releasing special editions of the UNIT-4 portable speaker, TMA-2 headphones and Tracks headphones in aquamarine-inspired colourways.
Skate culture and music have always gone hand in hand, and AIAIAI’s new collaboration with London label Always Do What You Should Do makes that connection official with a limited-edition audio collection.
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The collection covers three of AIAIAI’s core products. The UNIT-4 Always Edition is a battery-powered wireless portable speaker built for studio-grade sound in a cable-free package. The TMA-2 Always Edition brings AIAIAI’s versatile wireless headphone system to the collaboration, offering rich, natural sound and up to 40 hours of listening time. Rounding the collection out is the Tracks Always Edition – the cult-favourite supra-aural headphone known for its clean lines and understated design, built for everyday street use.
Visually, the collection draws its palette from an unexpected source: one of ADWYSD’s original products, a clear blue card holder. The resulting aquamarine tones run across all three pieces, giving the range a cohesive look that feels true to both brands without trying too hard.
“Music isn’t just a background element – it is the heartbeat of community and the soundtrack to shared experiences,” the collaboration’s central premise goes, and it’s one that sits naturally across both brands. AIAIAI’s modular, sustainability-focused approach to hardware pairs well with ADWYSD’s community-driven ethos, and the resulting products feel like a meeting of equals rather than a marketing exercise.
For anyone in London, AIAIAI and ADWYSD brought the collection to life with a launch event on 27 March at The Glove That Fits.
Stock is limited and available through selected retail partners.
More information is at AIAIAI. For local enquiries, head here.
