Distributed by: Jands | Expect to pay: $499
With the ever-increasing army of podcast producers hungry for the highest calibre podcast microphone they can afford, Shure have delivered with the MV7. Taking inspiration from the immortal SM7B (famous for being used to capture vocals on Michael Jackson’s best-selling Thriller), this hybrid mic is designed for capturing pristine vocal recordings both inside the studio and at home.
Good design can inspire you, give your home set-up a refreshing air of professionalism or spark a conversation with a potential client. The SM7B influence is immediately apparent in the striking silhouette of the MV7. Look closer and you’ll see that subtly concealed in this retro design is a built-in touch panel which gives you tactile control over gain and monitoring levels.
There’s also a 3.5mm headphone jack to give you immediate monitoring over your vocal performance. Its solid build and robust construction feel ready for the impromptu nature of podcast production.
Being the egalitarian and mobile medium they are, means podcasts are often being produced in imperfect recording environments. Shure know what a modern producer needs and that’s why Voice Isolation Technology is at the fore of the MV7’s design. The MV7 is designed with a unique pick-up pattern to capture purely your voice with minimal room or background noise.
USB connectivity and free software allow for further fine-tuning of the sonic palette; including adjustment of the tone of the recording and setting the distance of the microphone from your voice. Auto Level Control will be another popular feature given the large dynamic range of vocal recordings (I think we’ve all heard enough distortion from gamer’s speed runs to last us a life-time). If you’re no stranger to FX chains there’s a manual mode to adjust an EQ, Limiter and Compression settings.
An XLR input makes the MV7 compatible with any professional studio. You’ll lose the adjust controls but the signal chain you’re recording the XLR into will hopefully have these instead. There’s no small overlap between podcast producers and musicians and I think this is who Shure had in mind with this hybrid aspect of the MV7. Being able to record a demo at home on the computer is great but getting to bring it to life with preamps, EQ’s and compressors certainly appeals to us at Mixdown Magazine.
It’s a smart move by Shure to make their iconic SM7B vocal mic not only more affordable but better suited to a digital workflow. They know that podcasting with entry-level equipment is a short-lived affair and those in it for the long-run are after a quality microphone. The ShurePlus MOTIV app really opens up a refined set of tools to shape the sound the MV7 can capture, to get the most out of your voice in a limited recording environment.
While the SM7B design works so well for Joe Rogan with his professional team of producers, the MV7 offers the perfect podcast mic for producers looking to go the next level, without having to invest in an entire studio.
For more details, visit Jands’ website today.