YouTube introduces a new revenue stream for creators on the platform
27.04.2022

YouTube introduces a new revenue stream for creators on the platform

Words by Harry Hartney

Allowing for greater support and interaction between creators and viewers

YouTube has introduced a new revenue stream for content creators with the platform’s new addition ‘Super Thanks’, allowing fans to contribute funds beyond livestreams and premieres.

What you need to know:

  • YouTube has introduced a new revenue stream for content creators with the platform’s new addition ‘Super Thanks’.
  • ‘Super Thanks’ allows for USD$2 to USD$50 (or local currency equivalent) to be sent to people’s favourite channels.
  • Creators are able to set up Super Thanks via YouTube Studio with no extra set up work.

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‘Super Thanks’ allows for USD$2 to USD$50 (or local currency equivalent) to be sent to people’s favourite channels for the ultimate support network in more ways than one.

First announced last year, this feature follows ‘Super Chat’ and ‘Super Stickers’ and delivers on a similar promise: to give creators another revenue source while creating a closer environment between channels and fans.

For the average music content consumer, this means an opportunity to fund your favourite YouTube guitar teacher, reviewer, or artist.

Apart from the chance to donate to your favourite YouTuber, fans will also see an animated GIF on the channel’s video and be able to create customisable comments to show off their purchases. These comments can be liked by creators.

This feature allows fans to say thanks to their favourite channels for the music gear tips, song walkthroughs, and teaching them how to find that perfect tone.

Creators are able to set up Super Thanks via YouTube Studio with no extra set up work.

The program is now available in over 68 locations to all eligible creators.