Located in the city’s Jongro area, the Seoul Experience Centre is a collaboration between Genelec and its local distribution partner SAMA Sound.
Genelec, the world leader in professional loudspeaker solutions, has added Seoul to its growing global network of Experience Centres. Visitors to the new Seoul Experience Centre will receive expert advice on Genelec technology, and enjoy an exceptionally high quality critical listening environment, from stereo to immersive. The Seoul location joins other existing Genelec Experience Centres across Europe, The Americas and Asia – all of which share the same mission of helping customers to understand and experience the finest in sound reproduction.
Read all the latest product & music industry news here.
Offering a wide selection of solutions from Genelec’s Professional Audio, Installed Sound and Home Audio ranges, the Centre is hosted by SAMA Sound’s Genelec Product Manager Wonjoo Lee and tech specialist Jaehyuk Han, who are on hand to offer personal demonstrations and advice to customers who pre-book appointments.
The Seoul location is divided into 3 distinct zones. The Immersive Room is designed to allow visitors to experience Genelec’s UNIO monitoring ecosystem, with a 9320A Reference Controller acting as a hub for both 7.1.4 in-room loudspeaker and personal headphone monitoring. The in-room Smart Active Monitoring system comprises a combination of 8351B three-way coaxial monitors and W371A woofer systems in the LCR positions, 8351Bs in the surround and height positions, and a pair of 7370A subwoofers – all configured and calibrated via GLM loudspeaker manager software. With the ability to instantly switch between in-room and personal headphone monitoring, this room showcases how UNIO acts as a seamless bridge between the two, with excellent translation in both directions.
“The Seoul Experience Centre offers local customers the perfect opportunity to audition our solutions in a controlled, high quality listening environment, and get expert personal advice in a relaxed atmosphere. As well as showcasing models from all market segments, our Experience Centres provide a unique opportunity for professional customers to experience our new UNIO ecosystem working across stereo and immersive formats. We firmly believe that our Experience Centres are continuing to bring us closer to our global customers, through education and the appreciation of exquisite audio performance.” said Genelec Business Development Director Ken Kimura.
To learn more about the entire network of Genelec Experience Centres, and to make an appointment, please visit www.genelec.com/experience-centres. For local Genelec enquiries, visit Studio Connections.
