Watch: Talking Guitar Strings With Slash

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Watch: Talking Guitar Strings With Slash

The company’s latest innovation, Paradigm strings are designed with the intention of being the most advanced string technology ever created. The strings are the first to come with a fully backed guarantee – should they break or rust within 90 days of purchase, Ernie Ball will replace them, free of charge.


“To this date, I haven’t broken a Paradigm string yet. They hold up,” Slash reassures in the new clip. Other videos from Ernie Ball feature the likes of guitarists Paul Gilbert and Kirk Hammett playing and attempting to break Paradigm guitar strings, to no avail.


The strings themselves feature a combination of Ernie Ball’s proprietary Everlast nanotreatment, coupled with a breakthrough plasma process that further enhances the corrosion resistance. Catch the video itself below:



Ernie Ball are distributed in Australia through CMC Music.