The Edible Electric Guitar

Subscribe to Mixdown Magazine

The Edible Electric Guitar

Tortilla Guitar.jpg

In the spirit of promoting a super special free food day, Moe’s Southwest Grill created a guitar with a body made from a giant tortilla chip. Designer, Atlanta Props designed the crunchy instrument that is sure to draw a hungry eye or two. 


“We started talking about how cool it would be to create an actual guitar out of chips,” explains Moe’s creative director, Brandon Friedman. “Then we said, ‘What if it could actually play?’ And finally, we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event.”


Check out the video below to see the creation and of course – it’s destruction.