Heaps Normal Records’ launch party will take place at Newtown’s The Vanguard on the 29th November. Tickets to the public will go on sale via Heaps Normal’s website in the coming days.
Indie non-alcoholic beverage company Heaps Normal announced the launch of an in-house record label and artist support program, Heaps Normal Records.
The venture identifies and works with a new emerging local musician each quarter to release vinyl records, merch and other products, present and support one-off shows, support national tours through venue and artist partnerships, provide its non-alcoholic beers to all key live music venues and artists nationwide as part of a ‘rider support program’, and continue to leverage its platform to help emerging artists grow their profiles.
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Since Heaps Normal launched in 2020, the company has supported and invested in over 300 shows and tours, supplied riders for countless Australian artists on the road and music venue green rooms, directly invested in sharing stories about emerging musicians and donated close to $100,000 to music charities driving positive change in the music industry like Support Act and We Are Warriors.
Heaps Normal CEO and co-founder Andy Miller explains Heaps Normal Records marks a significant step up in Heaps Normal’s ambitions to support the Australian independent music scene, which has in recent years navigated a range of significant challenges, including the cancellation of high-profile music festivals, rising costs for live music venues and the broader cost of living impacting artists.
“We want to bring together all of our work in and with the music industry, to build on the investments we’ve made in the music industry over the past four years, to make the records that might not have otherwise been made and give a leg up to musicians building their profiles,” says Miller.
“It’s tough right now in Australia for musicians to break through and find a sustainable footing in the music business. There isn’t always a clear path forward, and navigating the systemic and financial barriers standing between an artist and a thriving career is challenging to say the least. And let’s face it, our live music industry needs more support. Venues, in particular, have borne the brunt of rising costs of compliance, promotion and production, hamstringing their ability to support live music in the way they might want to.”
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