Serato’s advanced suite of music production tools provides creators with endless possibilities for producing, sampling and remixing music that will continue to drive culture forward.
Since its inception in 1999, Serato has been at the cutting edge of audio software innovation, enabling DJs, producers and artists to take their creativity and performance to the next level. The brand’s first-ever product, Pitch ’n Time, has become the industry standard for time-stretching audio and forms the backbone of the company’s core product, Serato DJ. One of the most widely used and powerful DJ software tools available today, Serato DJ is constantly updated with new features and is revered by the most iconic DJs of our time. Serato has also established itself as a leading brand in music production with Serato Sample and Serato Studio, which have become go-to tools for Sample-based producers and beat-makers alike. In 2022 and 2023, Serato transformed the industry once again through the introduction of its real-time stem-splitting technology Serato Stems across its product range, to global and industry acclaim.
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Serato, the legendary audio software company, is celebrating 25 years of revolutionising the industry with its innovative technology and premier suite of DJ and music production software. Founded by New Zealand natives Steve West and AJ Bertenshaw, Serato launched its first product, the revered Pitch ‘n Time, in 1999. The brand has since become ubiquitous with some of the biggest names in music, with Eminem, Snoop Dogg, Drake, A$AP Rocky and more name-dropping Serato in their lyrics, and artists like Questlove, Erykah Badu, Metro Boomin, A-Trak, DJ Snake and DJ Jazzy Jeff utilising the software. In honor of this major milestone, Serato will release a special limited-edition reissue of the original Serato Scratch Live Control Vinyl, which completely changed the game for DJs and modernised the art-form following its original 2004 unveil. Only 1,500 units will be available to purchase in select stores globally for $49 USD starting October 1, 2024 at 9am NZT.
The “Serato Scratch Live Control Vinyl – 25th Anniversary Edition” features a pair of 12” 140g control vinyls, encased in a commemorative 25th-anniversary jacket. The reissue will consist of five classic colors including black, transparent red, transparent blue, orange, and gray marble. To add to the excitement, the colorway purchasers receive will remain a surprise until they unwrap the package.
“At Serato’s core is a passion for music and technology, and we’ve built our foundation on the ongoing commitment to creating best-in-class products for DJs and music producers,” said Nick Maclaren, Serato’s Chief Strategy Officer who, as a club DJ in the 2000s, was one of the first to trial Scratch Live. “When Serato Scratch Live was first introduced, it reinvented what was in the realm of possibilities for DJs at the time. As we celebrate 25 years of empowering artists through Serato’s advanced technology, we’re excited for our community to experience the magic of this innovation once again with the reissue of the Serato Scratch Live Control Vinyl.”
The limited-edition run of the iconic vinyl was created to honour the influential legacy as well as its dedication to the future of innovation. Serato Scratch Live transformed the way DJs performed in the early 2000s, fusing digital and analog by allowing DJs to access and perform with their digital music collection using specially-designed control vinyl or control CDs with DJ hardware. Since its founding a quarter of a century ago, Serato has remained at the forefront of innovation within the audio industry. From its powerful Pitch ‘n Time plug-in to its proprietary stem-separation technology, Serato’s groundbreaking products continue to empower DJs, music producers and artists globally to explore new creative possibilities and shape the world of music.
Only 1,500 units of the “Scratch Live Control Vinyl – 25th Anniversary Edition” will be available to purchase globally, starting October 1, 2024 at 11am AEST. Keep reading and shop the vinyl here.
