Editor’s note:
Working for a media company is an interesting thing. We’re writing to and appealing to niche communities, yet the similarities between us all are pretty concrete. In fashion, there’s trends that come and go, and while it’s okay to try out different things, it’s often in the pursuit of settling on your own personal style in the end. In hospitality and nightlife, there’s different foods, beers, music and subcultures to explore— again, in the hope that you’ll find your own community.
In music, there’s also trends that come and go, there’s various genres having their moment (those moments all becoming very cyclical to a millennial entering my 30s), and it’s important to explore these in the pursuit of finding your own sense of style and your musical voice.
All of the bands we worship, all the ones that inspire us, are the ones that did something outside of the box. They didn’t create something out of a vacuum, they pulled influence from all over the place, having found their sense of style, and built something new.
For this issue, our Effects & Processing Special, it’s important to think about how you can use existing effects, sounds, influence and processing to create something entirely new. Pull influence from everything you love and don’t get caught up in keeping up with trends.
