Fender was built on original ideas – instruments designed from scratch that changed what music could sound like.
Fender Musical Instruments Corporation (FMIC) today announced the launch of an all-new Fender.com, evolving from a commerce destination into a connected global digital ecosystem designed to deepen their relationship with players and fans at every stage of their musical journey.
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For 80 years, Fender’s commitment to original design, innovation, and craftsmanship has defined how Fender builds. Now it defines how Fender connects. The new Fender.com extends that philosophy into the digital world, giving musicians the tools, inspiration, and community to discover who they are asa player – and take their music somewhere entirely their own.
“This is about more than a new website. We’ve reimagined Fender.com, empowering players to shape their own journey. Moving beyond a traditional ecommerce platform, it’s a place where people can discover new gear, find what’s right for them and connect with the brand,” said Kelly Magrath, Interim Chief Marketing Officer. “Fender.com is also a destination for fans and music lovers, with original stories and content that celebrates the artists, players and culture that make music so meaningful. Our new digital experience is designed to create a deeper connection with players and fans everywhere.”
Since 1946, they’ve revolutionised music and culture as one of the world’s leading musical instrument manufacturers, marketers, and distributors. FMIC whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby®, and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, the company’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement guitars, amplifiers, effects pedals, accessories, and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2026, Fender celebrates 80 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
Check out Fender.com here.
