Jägermeister has just launched a new limited-edition bottle designed to support ailing nightlife communities. A popular liqueur you’ll find in nightclubs and bars all over the world, Jägermeister is doing their bit to help the artists, creatives, bartenders and club owners who have lost most if not all of their work as a result of disruptions caused by COVID-19.
It’s the first time in Jägermeister’s long, storied history that they’ve altered the label on their bottle. Coinciding with the message ‘Save the Night’, the brand has created a special illustration for the initiative – one that sends a strong message of hope to the nightlife communities and stands as a signal of solidarity for the masterminds behind after-hours revelry.
As part of the initiative, Jägermeister has committed €1 million to the markets that make the bottle available, providing funds for the professionals within the nightlife industry. Supporting countries such as Germany, Switzerland, UK, Argentina and Belgium, the limited-edition bottle can now also be purchased from bottle shops and e-shops in Australia.
The internationally-renowned DJ, Peggy Gou, has jumped on board as ambassador of the campaign.
“It’s a privilege to partner with Jägermeister to donate €1 million to support nightlife around the world,” Gou said in a statement. “The nightlife community is suffering and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come.”
With only a limited number of bottles available, fans will have to be quick to snap one up. They can be purchased exclusively from Dan Murphy’s and BWS stores in Australia.
Grab one of Jägermeister’s limited-edition ‘Save the Night’ bottles from a Dan Murphy’s or BWS store near you. Find out more about the initiative here. This story was originally published on Beat Magazine.