It seems that through advancing technology, music lovers are being granted more and more control, however, to think that you could take complete control of a music video is a whole other ballpark.
As a pastel cartoon floats from right to left on your screen, you’re given the choice to press on each panel that is shown. Changing colour, image and overall story lines, you’re clicks with decide how your featured characters finish the video – but be quick, they don’t stay for long.
Over 16,000 different combinations can be created throughout the clip, but the real surprise is that the song’s arrangement and performance will also change – creating the most intricate composition you’ve ever witnessed in one track. The listener can therefore choose to create a bare solo performance or have entire orchestration.
The video will also be available on iOS app, so for all of you who cannot wait to get cracking on what could be an enormous sink whole of a song experience, never fear.
If one thing is for sure, the legacy of Jeff Buckley will always live on.
For more information, head to the official Jeff Buckley website.