Fender Musical Instruments Corporation is pleased to announce the launch of its industry-leading design and shopping platform, the Fender Mod Shop, in Australia. For the first time in our region, players can order customised guitars and basses built by Fender.

Fender Mod Shop

The platform affords users the opportunity to create a one-of-a-kind instrument to their own specifications and style and have it built and delivered within 12 weeks. With over 70,000 configurations available (and counting), the Mod Shop offers an unrivalled number of ways for players to express themselves.

“Demand for Fender Mod Shop guitars has consistently grown since we launched the program in the US seven years ago. Increased demand for customisation, however, is a global trend, so making our Mod Shop experience available to more players around the world is an important next step for Fender,” said Andy Mooney, CEO, Fender Musical Instruments Corporation. “The Fender Mod Shop gives players the chance to own something truly unique and personal, originating from our legendary Corona factory.”

Mod Shop Australia

The following iconic Fender electric guitars and basses will be available to personalise and purchase via the Mod Shop:

• Stratocaster
• Telecaster
• Jazzmaster
• Jaguar
• Precision Bass
• Jazz Bass

Mod Shop allows an entire suite of features to be customised. Whether it’s a Stratocaster in Bubble Gum pink or a Telecaster in classic Vintage Blonde, everything from the pickups to the type of wood the guitar is made from can be personalised to the player’s desire. Just some of the ways that guitars can be modified via the Mod Shop include:

• Orientation (includes a left-handed option)
• Body and fingerboard materials
• Colourways
• Pickups
• Pickguard material/colour
• Bridge
• Neck shape
• Tuning machines
• Strings

To customise, order or keep reading, visit the Australian Mod Shop here.