Video editors and filmmakers can now access world-class production music without leaving their editing suite, thanks to a revolutionary new collaboration between Extreme Music and Avid Technology.
The new tool is essentially a plugin panel that sits inside Avid Media Composer – the professional video editing software used across film, television and advertising. This industry-first integration embeds Extreme Music’s comprehensive catalogue directly into the editing interface, transforming how creators discover, audition and license music for their projects.
Rather than juggling multiple platforms, editors can now search thousands of tracks, preview selections and secure licences all within their familiar editing environment – a huge win for production.
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“Extreme Music has always taken an unconventional approach in bringing opportunities to creators,” explains Russell Emanuel, Co-Founder, President & CEO of Extreme Music. The partnership puts the company’s entire catalogue “more easily into the hands of the editor community,” accelerating the creative process.
Behind Extreme Music’s reputation lies an extraordinary roster of collaborators, including Hans Zimmer, Quincy Jones, Snoop Dogg, Deadmau5 and Sir George Martin. These partnerships have elevated production music to commercial-grade standards, making professional-quality soundtracks accessible to creators at every level.
The new panel delivers sophisticated functionality wrapped in an intuitive design. AI-assisted search capabilities help editors filter tracks by theme, mood or keyword, while the drag-and-drop functionality streamlines the integration process. Broadcast-quality audio files, including stems and cutdowns, ensure professional results regardless of project scope.
Guillaume Aubuchon, Senior Director of Product Management at Avid, emphasises the partnership’s broader mission: “By embedding Extreme’s unparalleled catalogue into our trustworthy platform, we are united in the mission to inspire the next generation of creators.”
Beyond technical innovation, the collaboration addresses longstanding industry pain points. Traditional music licensing often involves complex negotiations and lengthy approval processes. Avid Media Composer removes those barriers, allowing creators to focus on storytelling rather than administrative hurdles.
With global accessibility, both professional studios and independent creators worldwide can leverage the same high-calibre resources. Daily catalogue updates maintain fresh content options, whilst collaborative features support team-based projects through playlist sharing and preview capabilities.
Jon Platt, Chairman & CEO of Sony Music Publishing, positions the launch within broader industry evolution: “We are committed to providing songwriters and composers with the best tools to support their creativity.”
The panel is now available for download, marking a significant step for smoother creativity workflow in professional video production.
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