What to Expect from 2017’s Integrate Expo

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What to Expect from 2017’s Integrate Expo

Entering its ninth year, Integrate is showcasing the best in lighting, pro-audio and AV across a three-day program designed for AV enthusiasts of all experience levels. From the Integrate Speaker Series to Integrate LIVE and the new Manufacturer Trading Program, the expo is the place to be if you’re part of the AV industry.


This year, Integrate will focus on four central areas: explore, learn, experience and network. Each category is intended to provide attendees with the opportunity to witness the latest innovations in AV technology, gain insight from industry experts and interact with those considered to be game-changers in the AV world.


Supporting Integrate’s increased focus on music production and live sound is Integrate LIVE Theatre, returning after a successful debut at last year’s expo in Sydney. This seminar series sees guest speakers known for their innovation and influence in the industry explore live events and behind-the-scenes case studies of some of Australia’s biggest productions, including the Olympics, White Night Melbourne and the Commonwealth Games. ‘Event Creation – The Secrets to Producing Award-Winning Events’ is the first of the eleven seminars and gives audiences the chance to hear Tiny Good of Showtech and Andrew Walsh of Accolade share their advice of how to develop and deliver a successful live event.


For those who want to further increase their industry knowledge, CEDIA training will provide members and industry professionals the opportunity to participate in courses and seminars as part of Integrate covering everything from emerging technology trends to the fundamentals of marketing and branding. The training sessions are run by internationally recognised instructors, ensuring you get the best possible information.


Integrate have also ensured their expo is educational for everyone, whether you’re looking to take part in CEDIA training or attend the speedy InfoComm Flashtrack sessions available free of charge on the show floor. Suitable for AV professionals of all ages and skill levels, the InfoComm Flashtracks offer insight to the most relevant topics in the AV industry today alongside invaluable lessons straight from InfoComm International training courses. Learn how to make the most of social media marketing as an AV professional, gain an understanding of audio networks from an IT perspective and find out why the lighting for your video conference should not be overlooked in sessions of just half-an-hour at Integrate this year.


The Manufacturer Trading Program, new for 2017, is yet another element of Integrate that provides attendees with the chance to gain real knowledge from the expo. Designed to help you master new technologies, the Manufacturer Trading Program features in-depth sessions with the manufacturers themselves to make sure you’re keeping up with the latest products. Better yet, it’s free to attend.


The 2017 edition of the expo appears to cover just about everything in the AV industry. Wireless technology experts including Sennheiser, Jands, Shure and Christie will share products and information with audiences, while a panel discussion led by Audio-Technica’s Anthony Russo and other leaders in the live sound industry is sure to be a highlight. The speaker series, seminar program and training sessions cover the educational aspect with help from 2017’s new Manufacturer Trading Program. There are networking opportunities around every corner, new ideas at every event and the chance to find out what’s next for the AV industry in all aspects of Integrate 2017.


Integrate will take place at the Melbourne Convention & Exhibition Centre from Tuesday August 29 – Thursday August 31. For more information, visit integrate-expo.com.