Available for pre-order now in four colourways, the Apollo pairs a mahogany body and maple top with Cream T's Guitar X pickup swapping system.
Cream T Custom Shop has announced the Apollo, a new UK-built guitar featuring the brand’s Guitar X pickup swapping system – a patented design that lets players change pickups without re-stringing, soldering or rewiring.
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The Apollo comes with a mahogany body with a maple top, mahogany neck in a ’59 profile and rosewood fretboard with 22 medium jumbo frets and Pearlite trapezoid inlays. Its hardware is Gotoh throughout, including vintage-style tuners with keystone buttons and a Tune-O-Matic bridge with stopbar. The finish is nitrocellulose, hand-aged, and the guitar ships with Cream T’s “Cream of the Crop” pickups installed. Controls include 2 volume and 2 tone with push/pull pots, and a 3-way toggle handles pickup selection.
If you’ve got compatible Guitar X pickups on hand, swapping them in requires no tools, resoldering or rewiring. It’s about as taxing as changing your strings, which is a huge game-changer for experimenting with tone.
Cream T’s Custom Shop range was built on the Aurora, developed alongside Billy Gibbons and drawing from his Les Paul, Telecaster and Martin acoustic. The Apollo brings the same vintage-leaning aesthetic to a more modular instrument.
The Apollo is available for pre-order now at creamtcustomshop.com in Terra Burst, Gold Top, Dirty Lemon and Iced Tea. The initial run has already sold out.
