Local music dominates worldwide listening habits, study finds

Globalisation Hasn't Changed Everything

Local cultural genres of music still dominates music listening habits of those in Japan, Korea, France, Poland, South America, China and India, a new study has found.

The study, conducted by the International Federation of the Phonographic Industry (IFPI), a trade group representing the global record industry, found 66 percent of people in Japan listened to J-Pop, 62 percent in Korea to K-Pop, 69 percent in France to Variété Française and 28 percent in Poland to Disco Polo.


The IFPI also found multiple South American countries in particular engaged with several streams of localised cultural music, predominantly Latin Music, though also splintering into Reggaeton in Argentina and Regional Mexican in Mexico. Meanwhile, Brazil hosted sizable listening pockets of Música popular brasileira, Sertanejo Universitário and Samba Pagode. 


China and India were also looked at in focus as part of the study, where interestingly 96 percent of consumers listen to licensed music. Most listened to genres were also local – C-Pop and Bollywood new respectively. A staggering 96 percent of consumers in India listen to music on smartphones – the highest in the world, where the global average is 75 percent. 


No stats were published relating specifically to Australia, although with a reputation for having some of the highest numbers of piraters in the world, we undoubtedly contributed to the study's conclusion more than a third of consumers still pirate music (38 percent). Additionally, the study found video streaming makes up more than half of on-demand music streaming time while returning less than $1 of revenue on average per user. 


Check out the results of the full study in this surprisingly readable PDF of the results.


Image via Nadine Shaabana.