Developing New Products With The Company

Iconic Guns N' Roses guitarist Slash has been appointed the role of Gibson’s first ever Global Brand Ambassador.

As part of his new duties, Slash will be developing products with three of Gibson's guitar lines – the Gibson Custom, Gibson and Epiphone. A longtime collaborator with the company, the legendary musician has worked closely on several projects with the over the past three decades, including product development, marketing, live events and supporting charitable initiatives with the Gibson Foundation.


"It's an honor to be Gibson's first Global Brand Ambassador," Slash said of the appointment. "I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years."


"We are thrilled to recognize Slash as Gibson's first Global Brand Ambassador," added Henry Juszkiewicz, chairman and CEO of Gibson Brands. "Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon."


You’ll begin to hear details on the creation of these new developments later this month.



Gibson is distributed in Australia by Australian Music Imports.