Sampa The Great, undeniably the best rap artist operating right now in Australia, has announced the impending release of her debut record, as well as sharing her latest single 'OMG.'
The Australian Music Prize Winner's first LP The Return is due out Friday September 13, and it features contributions from Jonwayne, Ecca Vandal, the London jazz collective Steam Down, MsM, Andrei Eremin, Silentjay, Kwes Darko, Clever Austin, Blue Lab Beats, and Syreniscreamy. Meanwhile, the Sanjay De Silva directed 'OMG' music video also features the rapper's parents in a family-first music venture in South Africa and Botswana - watch it below.
"I got to do something that I’ve never done before,” Sampa said in a statement. “Which is to have my parents in one of my music videos. This is the first time they have been involved in my music at this level and it was important for me to express accepting and flexing my culture with the two people who know me most!”
“I personally feel that people on the continent have a duty to our family in the diaspora, to re-teach our culture, language, spirituality, ways and return our peeps to ourselves,” Sampa added. “To me ‘OMG’ sounds like the songs we heard in our childhood. It’s broadly about flexing your culture! Loving where you’re from and even being shocked at the realization of not knowing how dope it is to be ‘who you are.'"
Sampa The Great is also set to tour behind The Return this October - hit up her website for tickets.