Red Bull Music Academy is changing shape after 21 years

It's Not Dying, It's Just Different!

The October closure of the Red Bull Music Academy mainly means the end of collaboration between Red Bull and marketing and consultancy company Yadastar, with a new decentralised structure to be emphasised.

The announcement comes as the company looks to "phase out the existing structure" of the Music Academy, looking instead to decentralise its operations in the creative industry.

 

In its current format, the Academy would be based in one major city, with previous year's exhibitions showcasing in Tokyo, Montreal, Paris and even Melbourne. Two groups of 30 Artists from around the world, with no quota on country or genre, would then be invited the Academy and be given the chance to work in the facilities for a fortnight each.

 

In a statement to Resident Advisor, Red Bull said that new operations will "implement a new setup which empowers existing Red Bull country teams and utilizes local expertise." With Red Bull Music Festival, a separate establishment from the Red Bull Music Academy, scheduled to hold events in New York and Tokyo in April this year, Red Bull emphasises that they will still be involved in the music scene for years to come.

 

The Academy, which had artists including Flying Lotus, SOPHIE, Objekt and Nina Kravitz, was founded in 1998 in Berlin, and gave participants the opportunity to work in specially designed studios with guidance from a "Studio Team" of established music producers across various fields.

 

The Academy also published a yearly double-CD compilation of music produced at the studio and further hosted workshops and events consing of music lectures, production and studio sessions, exhibitions and even concerts and club events across 60 countries every year.

 

Notably, the music produced at the Red Bull Music Academy is owned by the artists themselves.

 

For essential viewing, check out this classic Red Bull Music Academy Lectures from Questlove:

 

 

More great lectures are available at the Red Bull Music Academy Website.

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