Mixdown's Guide to Record Store Day 2018: Heartland Records

Established in 1992, Heartland Records has been providing music lovers with genre-spanning new releases and deep back catalogue titles for more than 26 successful years. They've moved from their original home on Peel Street to a larger shop on Victoria Street in North Melbourne, and also offer an online service for those who can't make it to the store.

What sets your store apart from other record stores?

We have a huge selection of both new and used vinyl and CDs spanning most genres, our prices are excellent, and the store is super organised to make life easier for our customers.

 

What Record Store Day releases are you most looking forward to?

Great list this year and so many to choose from, here are a few: Brian Eno & Kevin Shields – Weight Of History, The Cure – Torn Down, David Bowie – Now, Mac Demarco – Old Dog Demos, Mastodon – Emperor of Sand (picture disc), The National – Boxer Live, Neil Young – Roxy Live 1973, Pink Floyd – Piper At The Gates of Dawn (mono), Prince – 1999.

 

What can people expect if they visit you on Record Store Day?

We are filming the first few hours this year and then we’re going to post a time lapse film afterwards, so wave your purchases in the air like you just don’t care and get on film.

 

How many records do you generally stock?

We have 8,000 new records in the store and around 1000 second-hand, plus sale stock too; in other words, plenty! This year for RSD we’re also putting out over 600 quality second-hand LPs on the day.

 

What do you love most about Record Store Day?

It’s amazing how so many people all fit in the store at the same time, but do it with such class. Everyone looks out for each other and the vibe is great. People all seem to get what they want and leave happy.

 

Visit the team at Heartland Records at 420/422 Victoria Street, North Melbourne, VIC. Record Store Day will be held on Saturday April 21.

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