Directed by Rollo Jackson, the video clip for ‘Started Right’ brings some fun and flavour to the track through a karaoke performance and colourful visuals that bring the warped funk to life. The video provides us with just a glimpse of Hot Chip’s ‘Why Make Sense’.
The album, produced by Hot Chip alongside Mark Ralph, is the first of its kind to feature 501 different album cover colours, due to a unique printing technique which has never been used before. The ten-track album has already been critically applauded by many around the globe.
After a sold out UK and European tour, Hot Chip are currently wrapping up their North American shows. Next up is their headline slot on the West Holts stage at Glastonbury.
Hot Chip’s ‘Why Make Sense?’ is available now via Dom Mart. To check out the artwork, designed by Nick Relph, click here.
