Fender is staying one step ahead of the game by expanding its portfolio, this time acquiring the Bigsby brand from Fred Gretsch Enterprises.
The move isn’t altogether unexpected, given Fender’s longstanding relationship with the Gretsch family. Fred Gretsch himself chalks this up to a common ground between the two esteemed companies, saying, “Paul Bigsby, Ted McCarty, Dinah and Fred Gretsch and Fender Musical Instruments Corp. all have one thing in common, an unquestioning dedication to product excellence over the long haul.
“We congratulate team Fender on this strategic acquisition.”
Bigsby will bring its own rich history to Fender, famed for its vibrato tailpieces which continue to find favour with guitarists all over the world. The brand joins a selection of elite names in Fender’s extensive portfolio, including Squier, Gretsch, Jackson, and Charvel.
“We are excited to acquire Bigsby and add to our esteemed portfolio of specialty brands,” said Jeff Cary, Senior Vice President of FMIC Specialty Brands. “There is such a rich history with the vibratos, and a mystique around the guitars, pedals and steel instruments that is fascinating.
“Fred and Dinah Gretsch have been wonderful owners and we look forward to working with them to ensure a smooth transition.”
For more information on Fender products, see Fender Music Australia.
Image: G6121-1959 Chet Atkins Solid Body via Bigsby.