When you’re taking your first steps into the music industry as a musician, chances are you haven’t got a team of PR and managerial extraordinaires behind you to navigate the treacherous waters of social media. Building your online presence is crucial, but knowing how to do so accurately isn’t always easy.
Thankfully, you can brush up on your technology skills this weekend when VidCon touches down in Melbourne. The convention is set to host a selection of experts from the world of social media who will share their advice on creating a brand, engaging a community, and producing quality content. If you’re a musician looking to boost your Facebook numbers, Instagram likes or YouTube views, these five events are for you.
20 Ridiculously Simple Tips YouTubers Are Still Not Doing
Date: Saturday September 1, 10am – 11am
Ideal for: Finding new ways to increase YouTube views.
Hosted by VidIQ CEO Rob Sandie, this workshop will explore how some of the top channels across YouTube use data to significantly increase subscriber and view growth. The advice will be broken down into 20 key tactics, so be sure to bring along a notepad and pen to jot down tips.
Instagram Workshop with Jackson Williams
Date: Saturday September 1, 1pm – 1.45pm
Ideal for: Making the most of the new Instagram features.
Instagram has recently bolstered its offerings with the addition of IGTV, live videos, stories and more. It’s a lot to wrap your head around, but luckily Instagram’s own Jackson Williams will share secrets at this informative workshop. Drop by to find answers for establishing an engaged audience, leveraging Instagram as a content creator, and creating global reach.
A Content and Creator First Approach to Rapidly Building a Facebook Page
Date: Saturday September 1, 3pm – 3.45pm
Ideal for: Making an impact on Facebook in record time.
Dominick Damico, an industry expert who has built a bunch of pages from the ground up over the past 12 months, is set to host this exclusive event to help you make waves in the Facebook universe. Find out how to use shareable content to quickly scale your page on a budget through step-by-step instructions on finding your niche, communicating with your audience, and raising the bar for your Facebook page.
How To Get Your Videos Found In Search
Date: Sunday September 2, 10am – 10.45am
Ideal for: Breaking into the competitive market of online video.
Get inside knowledge on the tricks of the trade to help your videos find a favourable place in the overwhelming search results. This session will teach you how to optimise your videos for YouTube search results, and the secrets behind ranking videos in Google search. Skills to be learned include using search to drive views, website strategies, and cross-promotion.
Producing Broadcast Quality Content with Your Mobile Phone
Date: Sunday September 2, 9am – 9.45am
Ideal for: Creators on a budget.
Hear from director/producer Cisco Corea as he shares expert advice on how to get the most out of your mobile’s camera. You’ll gain essential knowledge of techniques to create compelling videos in a way that keeps them relevant on social media – all without breaking the bank. Corea will also share his thoughts on hardware devices and software tools that boost smartphone quality and are well worth the investment.
VidCon will take over the Melbourne Convention and Exhibition Centre from Friday August 31 to Sunday September 2. Tickets available via VidCon.